God's sense of humor ...
Cary & Audrey Robison (robisoncl@ccinet.ab.ca)
Sun, 20 Jul 1997 17:32:52
Tyler G. Nally wrote:
>The sign outside of the DQ, you know the kind that you can change
>the message with big black letters on a clear plastic slate, that
>normally mentions specials and stuff said this:
>
> NOW HIRING
>
> POLISH SAUSAGE
Bro. Tyler, my wife and I got a kick out of this, especially since she
happens to be in the employ of our local DQ herself. (Fortunately, she
started with the restaurant before hiring quotas for Polish sausage were
enacted, in accordance with corporate affirmative action policies!)
Though more subtle in tone than the Polish sausage announcement, fine prose
often graces the sign out front the DQ here as well. Each word, each
graphical nuance, is skillfully selected and positioned to quickly seduce
the imagination, capturing the tastebuds and wallets of passing motorists
during that momentary window of opportunity.
Today, for instance, the sign reads:
6NUG 199
BUYULTIMATE OR
GRILL CHICKEN
99 SUNDAE
Who could resist?
(Note: Imagine "N" in SUNDAE backward, for full effect.)
A little farther down the road, the same style of sign is used by a liquor
store. The approach here is to assure the potential customer of a full
range of beverage choices, while imparting a foretaste of the actual
shopping experience:
BIG TOWN SELECTION
WAR FRIENDLY
ATMOSPHERE
Perhaps someone made off with an "M." Or, perhaps this establishment truly
offers one of the town's wilder shopping experiences. I'm not certain. But,
for me, a "war-friendly" atmosphere is just one more good reason to stay
out of the liquor store. :-)
Cary Robison