Pantyhose and Knee Highs

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At 01:43 AM 2/28/98 EST, Bro Mike wrote:

> Wow, I can't believe you still didn't get my point. My point is that as
>advertising  through the medium TV  affects people, so does the programming.
>As proof of it's ability to affect people, I illustrated the amount of money
>advertisers spend for just 30 seconds of advertising.

I think that's a given with ANY advertising regardless of media.
Look how popular radio broadcasts are at bringing the folks out
for a live remote.

Example:  Just this last Thursday, here in Indy, a local radio station
had Dawn Wells (Mary Ann from Gilligans Island - made from '64 -'69 and
is the longest running show in syndication ... if fact, it hasn't been
off the air since it came on - and it now translated into 30 languages)
do an "oldie" guest star at a local car dealership.  She brought some
of her cookbooks.  The car dealership was ready to sell.  And the radio
station was live there.  The radio station said that if XXXX number of
folks showed up, then they'd give a package of m&m's to everybody (I
never heard the number, but I'm guessing it to be 1000 or 2000 since
m&m is the official candy of the new millenium).  I think that Dawn
made an appearance on all of the local tv news shows advertising such
as well.  She said that Russel Johnson (the professor), Bob Denver 
(Gilligan), and herself does about 8 to 10 of these guest appearances a 
year or so.

Anyway, by the time arrived, the radio station folks had to go out and get
more m&m's because of the overflow of the crowd.  I have no idea how car
sales went that night, maybe the salesmen there snagged a few prospects
that might not have normally walked in, I don't know.

Another example:  your surfing a web site and you see a banner for 4.0
GIG Hard drives for $159 ... do you click to go see what's up with that?
Do you go there and find out that you've got to buy 4 of them at $299
in order to buy 1 at the reduced price?

Advertising DOES effect people.  The programming DOES effect people.
The advertisings programming DOES effect people (often they are a whole
production in themselves as well with a certain degree of entertainment
value).  The thing that advertising doesn't do is hypnotize people into
removing their own will to the point where they can't avoid not buyiing
the product advertised.  It's just like the scripture that says :

 Ro 8:39 Nor height, nor depth, nor any other creature, shall be 
         able to separate us from the love of God, which is in 
         Christ Jesus our Lord. 

Just like with Christ, WE are the ones that separate ourselves from
God.  It is our choice.  It isn't things, posessions, creatures, etc.  
It's us. 

Same with the influence of advertising and programming.  It's not the
advertising and programming that changes us, it's our willingness to
change, the decision to change, and then the working of the change.
The responsibility lies in US and not the device of the media.

Bro Tyler
--
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