Pantyhose and Knee Highs

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On 02/27/98 at 10:03 PM, ReedActs <ReedActs@aol.com> said:

>Skip:
> 2) If this is why TV is bad; computers, esp. those with internet access,
>are far and away more evil.
>  Me:
>  As I have stated before, I hate these comparison games. "If this is bad
>, then what about this?" There is no end to that kind of reasoning. The
>comparison game is played by finding something you want to destroy and
>then something you think is distantly similar, that you think you
>opponent (or conscience) is sure to agree is "OK." Then using the tool of
>"justification" you slowly whittle away at the object until there is
>nothing left.  
> I have seen many lives ruined by the comparison game. As for me... I
>don't want to play. Let's stick to the subject of TV.

It isn't a comparison game.  It is the extension of your reasoning.  If x
== y and z > x then z > y.  
 
> Skip:
>  As for Sienfield and the Super Bowl setting dollars/commercial records,
>it isn't because TV "affects" you; it is about numbers.  Those to TV
>events are/were expected to be among the all time highest viewer shares;
>therefore more $$.  Pick any media, the top circulation portion gets the
>biggest $$ for commercials.
>   
>  Me:
> Wake up Skip and smell the coffee. Those people spend that Big money for
>those events because they know all those people are watching and they
>want a shot at changing their habits. Don't kid yourself, if they didn't
>think they could influence you then they wouldn't be throwing away their
>money. 

Did you read my last sentance?  It goes back to either Marketing 101 or
Economics 101: advertise to the largest target group possible for the
money regardless of media.  If your target group is 21 to 50 yr old males
then the Super Bowl, March Maddness, World Series, NASCAR, and the NBA
finals would be THE prime TV choices.  With the Super Bowl getting top
dollar(1 time event vs multiple events for the rest).  If I was looking to
sell an item to conservatives, I would buy time on the Rush Linbaugh Show. 
13 - 25 the local alt music station.  Business executives try the Wall
Street Journal.  I need a high circulation paper, New York Times.....

The purpose of advertising is to change/influence purchasing habits
regardless of media.  Do you remember any catchy jingles, just the audio? 
The idea is to saturate the mind w/ the product.  Have the add played as
many times as possible, more, more, more, and still more.

Skip

M$ is for people who want a half-way implementation of yesterday's ideas
tomorrow.

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